We all know that it's more fun to look at pretty pictures or watch cool videos than it is to read plain text. Why is that? Our brains do less work to digest visual content, first of all. And, this is very important for businesses, visual content creates more traffic and engagement than plain text does. That's why the use of visualized information has exploded in the last years, but that's not the only reason:
1. Easier to follow
People following directions with video do 323% better than people following directions with just plain text.
For instance, having a video with cooking instruction and mentioning how easy the steps are that have to be taken, make people more inclined to believe what they see, compared to just reading a recipe.
4. Easier to recall
People remember 80% of what they see and do, compared to the 20% of what they read, that is massive. People also are more inclined to remember information they hear, when images have accompanied them.
5. Information overload
Explainer videos help because we suffer from information overload. We receive 5x as much information as we did in 20 years ago and on average users only read less that a third of words per text.
6. More engaging
Explainer videos counter information overload because they are more engaging and researchers found that color visuals in video increase the willingness to listen by 80%.
7. We are all visual learners
Well over half the population of the world are visual learners. Almost 50% of your brain is involved in visual processing and most of us learn best this way.
8. Less daunting
Watching and listening to a 2 minute long video, which gives you a good idea within seconds what the information is about, is more attractive to start and continue than reading a 900 word article.
9. Filter the most important
Explainer Videos help you get to the point of your information and grabs the attention of those who the information is intented for. This makes sure less people get your information which it is not intended for.
10. It's quicker
We can get the sense of a visual scene in less than 1/10 of a second. It only takes us 150 milliseconds for a symbol to be processed and 100 miliseconds to attach a meaning to it.
Want to get started right away? Have a project you want looking at, but you are still hesitant? We want you to feel absolutely confident about having your video made, that's why we now have an amazing, free, value packed try-out for you. By filling out this questionnaire we will get you started on having an extremely effective and engaging handcrafted explainer video for your business. Get a custom concept, clear sketches and video style examples, all for free! We want you to stop missing out on potential customers and have the perfect sales pitch, always. Click here
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So how do you think you could use explainer videos in your business? Or do you know any other reasons why you need video for your business? Let me know, I'd love to hear from you.